| Expertlancing Research Services LLP is committed to transparency and the responsible handling of your personal data. This policy complies with the EU General Data Protection Regulation (GDPR), and we are actively monitoring the implementation of India’s Digital Personal Data Protection Act (DPDPA) and will update this policy as its requirements are fully notified. |
Expertlancing Research Services LLP (“ExpertLancing”, “we”, “us”, or “our”) is an IP research and advisory firm headquartered in Gurugram, India, serving clients globally. This Privacy Policy explains what personal data we collect through our website (expertlancing.com), why we collect it, how we use it, and what rights you have over it.
This policy applies to visitors to our website – whether you are a prospective client, existing client, job applicant, or general visitor. It covers data collected through our website forms, cookies, and tracking tools.
| Important distinction: This policy governs data collected through our website. It does not govern how we handle data as part of our research and advisory services delivered to clients under separate contractual agreements, where ExpertLancing acts as a data processor under the client’s instructions. |
By using our website, you acknowledge that you have read and understood this policy. If you do not agree with any part of it, please do not use our website.
2.1 Information You Give Us Directly
When you fill out our contact form, subscribe to our newsletter, request a whitepaper or case study, or register for a webinar, you may provide:
We only collect what you choose to share. We do not require you to create an account to use our website.
2.2 Information Collected Automatically
When you visit our website, certain data is collected automatically through cookies and tracking tools, including:
This is collected via Google Analytics (GA4) and the LinkedIn Insight Tag. See Section 6 for full detail on these tools and how to opt out.
2.3 Professional Data
As part of our research activities, we may process professional data that is publicly available – such as names, job titles, and company affiliations sourced from public professional directories, published research, or third-party data vendors – strictly for legitimate business intelligence and outreach purposes. We do not use this data to build consumer profiles or for any purpose unrelated to our B2B services.
We use the data we collect for the following purposes:
We only process your personal data when we have a valid legal basis to do so. The table below sets out each processing activity, its legal basis, and the data involved.
| Purpose | Legal Basis | Data Involved |
|---|---|---|
| Respond to a contact form or inquiry | Legitimate interests | Name, email, message |
| Send newsletter (if subscribed) | Consent | Name, email |
| Send marketing communications | Consent | Name, email, company |
| Website analytics via GA4 | Legitimate interests | Anonymised usage data |
| LinkedIn Insight Tag (marketing) | Consent (via cookie banner) | Behavioural/professional data |
| Process publicly available professional data for outreach | Legitimate interests | Name, title, company, email |
| Comply with legal obligations | Legal obligation | As required by law |
| Establish or defend legal claims | Legitimate interests | Relevant personal data |
| Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights. You have the right to object to such processing at any time – see Section 9. |
If you have opted in to receive marketing communications from us – such as by subscribing to our newsletter, downloading a research report, or registering for a webinar – we may send you relevant information about our services, industry insights, and upcoming events.
We send only purposeful, relevant communications. You may unsubscribe at any time by clicking the “Unsubscribe” link in any email we send, or by emailing us at info@expertlancing.com.
| Please note: Even after unsubscribing from marketing emails, we may still send you important administrative or transactional communications, such as updates to this Privacy Policy or responses to your direct inquiries. |
6.1 Google Analytics (GA4)
We use Google Analytics to understand how visitors use our website. GA4 collects anonymised usage data – such as pages visited, session duration, and referral source – and sends it to Google’s servers. We have enabled IP anonymisation. We do not use GA4 for advertising purposes.
You can opt out at any time using the Google Analytics Opt-out Browser Add-on, or by declining analytics cookies through our cookie consent banner.
6.2 LinkedIn Insight Tag
We use the LinkedIn Insight Tag to measure the effectiveness of our LinkedIn campaigns and to understand, at an aggregated level, the professional profile of our website visitors. This tag may set a cookie that LinkedIn uses for conversion tracking and audience analytics.
You can opt out via LinkedIn’s opt-out page, or by declining marketing cookies through our cookie consent banner.
6.3 Cookie Categories
Our Cookie Policy provides a full breakdown of each specific cookie, its purpose, provider, and duration. Please refer to that document for complete details.
We do not sell your personal data. We do not share it with third parties for their own marketing purposes. We may share data only in the following limited circumstances:
ExpertLancing is based in India. If you are located in the European Union or United Kingdom, your data may be transferred to and processed in India and other countries that may have different data protection standards.
Where such transfers occur – for example, via Google Analytics or LinkedIn – we rely on the Standard Contractual Clauses approved by the European Commission, as incorporated in the data processing agreements those providers maintain. We take reasonable steps to ensure your data is treated securely regardless of where it is processed.
We do not hold your data longer than necessary. Specific retention periods are:
When data is no longer needed for any applicable purpose, it is securely deleted or anonymised.
Depending on your location and applicable law (including GDPR and the UK GDPR), you may have the following rights:
To exercise any of these rights, please contact us at info@expertlancing.com. We will respond within 30 days.
We maintain appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our website uses HTTPS encryption. Access to stored contact and newsletter data is restricted to authorised personnel.
No method of transmission over the internet is completely secure. While we take data security seriously, we cannot guarantee absolute security and cannot be held responsible for any breach outside our reasonable control.
Our website and services are directed exclusively at business professionals and corporate entities. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted data through our site, please contact us at info@expertlancing.com and we will delete it promptly.
Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of other sites and encourage you to review their privacy policies before providing any personal data.
India’s Digital Personal Data Protection Act was enacted in 2023. As of the date of this policy, the implementing rules and certain provisions are not yet fully notified. We are actively monitoring developments and will update this policy as and when requirements become applicable. To the extent any provisions are already in force, we are committed to compliance.
We may update this Privacy Policy from time to time to reflect changes in our practices, the tools we use, or applicable legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this document and, where appropriate, notify you by email or a prominent notice on our website. Continued use of our website after any changes constitutes acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:
Expertlancing Research Services LLP
5 Kingsway Road, Radio Colony, New Delhi – 110009
Email: info@expertlancing.com
Website: www.expertlancing.com