Expertlancing Research Services LLP

1.  Introduction

Expertlancing Research Services LLP (“ExpertLancing”, “we”, “us”, or “our”) is an IP research and advisory firm headquartered in Gurugram, India, serving clients globally. This Privacy Policy explains what personal data we collect through our website (expertlancing.com), why we collect it, how we use it, and what rights you have over it.

This policy applies to visitors to our website – whether you are a prospective client, existing client, job applicant, or general visitor. It covers data collected through our website forms, cookies, and tracking tools.

By using our website, you acknowledge that you have read and understood this policy. If you do not agree with any part of it, please do not use our website.

2.  Information We Collect

2.1  Information You Give Us Directly

When you fill out our contact form, subscribe to our newsletter, request a whitepaper or case study, or register for a webinar, you may provide:

• Name
• Business email address
• Job title and company name
• Industry
• Phone number (optional)
• Your message or inquiry

We only collect what you choose to share. We do not require you to create an account to use our website.

2.2  Information Collected Automatically

When you visit our website, certain data is collected automatically through cookies and tracking tools, including:

• IP address and general location (country/city level)
• Browser type, version, and device information
• Operating system and platform
• Pages visited, time spent, and navigation patterns
• Referring website or source

This is collected via Google Analytics (GA4) and the LinkedIn Insight Tag. See Section 6 for full detail on these tools and how to opt out.

2.3  Professional Data

As part of our research activities, we may process professional data that is publicly available – such as names, job titles, and company affiliations sourced from public professional directories, published research, or third-party data vendors – strictly for legitimate business intelligence and outreach purposes. We do not use this data to build consumer profiles or for any purpose unrelated to our B2B services.

3.  How We Use Your Information

We use the data we collect for the following purposes:

• Service delivery: to respond to your inquiry, process requests, and deliver research reports or other content you have requested.
• Communications: to send you administrative information, marketing communications (where you have consented), and industry alerts relevant to your interests.
• Website improvement: to understand how visitors use our site and to improve content, navigation, and performance.
• Analytics: to analyse anonymised usage patterns through Google Analytics (GA4) and LinkedIn Insight Tag.
• Security and compliance: to maintain the security of our digital assets and comply with applicable legal obligations.
• Legal claims: to establish, exercise, or defend legal claims where necessary.

4.  Legal Basis for Processing (GDPR)

We only process your personal data when we have a valid legal basis to do so. The table below sets out each processing activity, its legal basis, and the data involved.

5.  Marketing Communications

If you have opted in to receive marketing communications from us – such as by subscribing to our newsletter, downloading a research report, or registering for a webinar – we may send you relevant information about our services, industry insights, and upcoming events.

We send only purposeful, relevant communications. You may unsubscribe at any time by clicking the “Unsubscribe” link in any email we send, or by emailing us at info@expertlancing.com.

6.  Cookies and Tracking Technologies

6.1  Google Analytics (GA4)

We use Google Analytics to understand how visitors use our website. GA4 collects anonymised usage data – such as pages visited, session duration, and referral source – and sends it to Google’s servers. We have enabled IP anonymisation. We do not use GA4 for advertising purposes.

You can opt out at any time using the Google Analytics Opt-out Browser Add-on, or by declining analytics cookies through our cookie consent banner.

6.2  LinkedIn Insight Tag

We use the LinkedIn Insight Tag to measure the effectiveness of our LinkedIn campaigns and to understand, at an aggregated level, the professional profile of our website visitors. This tag may set a cookie that LinkedIn uses for conversion tracking and audience analytics.

You can opt out via LinkedIn’s opt-out page, or by declining marketing cookies through our cookie consent banner.

6.3  Cookie Categories

• Strictly necessary: essential for the website to function. No consent required. These cannot be disabled.
• Performance / analytics: Google Analytics (GA4). Only activated after you provide consent via our cookie banner.
• Marketing / targeting: LinkedIn Insight Tag. Only activated after you provide consent via our cookie banner.
• Functional: cookies that remember your preferences or previous interactions. Activated after consent.

Our Cookie Policy provides a full breakdown of each specific cookie, its purpose, provider, and duration. Please refer to that document for complete details.

7.  Who We Share Your Data With

We do not sell your personal data. We do not share it with third parties for their own marketing purposes. We may share data only in the following limited circumstances:

• Google (via GA4): for website analytics, under Google’s data processing terms.
• LinkedIn (via Insight Tag): for marketing analytics, under LinkedIn’s data processing terms.
• Email service providers: to deliver newsletters and marketing emails, subject to confidentiality obligations.
• IT and system administration vendors: who support our website and infrastructure, subject to confidentiality agreements.
• Legal and regulatory authorities: if required by law, court order, or to protect our legal rights and the safety of others.
• Business transfers: in the event of a merger, acquisition, or sale of ExpertLancing, your data may be transferred to the successor entity, who will be bound by this policy.

8.  International Data Transfers

ExpertLancing is based in India. If you are located in the European Union or United Kingdom, your data may be transferred to and processed in India and other countries that may have different data protection standards.

Where such transfers occur – for example, via Google Analytics or LinkedIn – we rely on the Standard Contractual Clauses approved by the European Commission, as incorporated in the data processing agreements those providers maintain. We take reasonable steps to ensure your data is treated securely regardless of where it is processed.

9.  How Long We Keep Your Data

We do not hold your data longer than necessary. Specific retention periods are:

• Contact form submissions: up to 2 years from last contact, unless you request earlier deletion.
• Newsletter subscriptions: retained until you unsubscribe, after which we retain only the minimum record required to honour your opt-out.
• Marketing communications opt-out records: retained indefinitely to ensure we do not contact you again.
• Analytics data (GA4): up to 14 months, per Google Analytics default settings.
• LinkedIn pixel data: governed by LinkedIn’s own retention policies.
• Professional data used for outreach: reviewed and purged on a regular cycle, or sooner upon request.

When data is no longer needed for any applicable purpose, it is securely deleted or anonymised.

10. Your Rights

Depending on your location and applicable law (including GDPR and the UK GDPR), you may have the following rights:

• Right to access: request a copy of the personal data we hold about you and information on how it is processed.
• Right to rectification: ask us to correct inaccurate or incomplete data.
• Right to erasure: request deletion of your personal data, subject to legal exceptions.
• Right to restrict processing: ask us to pause processing in certain circumstances.
• Right to data portability: receive your data in a structured, machine-readable format.
• Right to object: object to processing based on legitimate interests, including direct marketing.
• Right to withdraw consent: where processing is based on consent, withdraw it at any time without affecting prior processing.
• Right to complain: lodge a complaint with your local data protection supervisory authority (e.g. the ICO in the UK, or your EU national DPA).

To exercise any of these rights, please contact us at info@expertlancing.com. We will respond within 30 days.

11. Data Security

We maintain appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our website uses HTTPS encryption. Access to stored contact and newsletter data is restricted to authorised personnel.

No method of transmission over the internet is completely secure. While we take data security seriously, we cannot guarantee absolute security and cannot be held responsible for any breach outside our reasonable control.

12. Children’s Privacy

Our website and services are directed exclusively at business professionals and corporate entities. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted data through our site, please contact us at info@expertlancing.com and we will delete it promptly.

13. Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of other sites and encourage you to review their privacy policies before providing any personal data.

14. India’s Digital Personal Data Protection Act (DPDPA)

India’s Digital Personal Data Protection Act was enacted in 2023. As of the date of this policy, the implementing rules and certain provisions are not yet fully notified. We are actively monitoring developments and will update this policy as and when requirements become applicable. To the extent any provisions are already in force, we are committed to compliance.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the tools we use, or applicable legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this document and, where appropriate, notify you by email or a prominent notice on our website. Continued use of our website after any changes constitutes acceptance of the updated policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:

Expertlancing Research Services LLP

5 Kingsway Road, Radio Colony, New Delhi – 110009

Email: info@expertlancing.com

Website: www.expertlancing.com