Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners about how their site is being used.
Cookies are not programs and cannot carry viruses or malware. They cannot access other files on your device.
Similar technologies – such as pixels, web beacons, and local storage – work in comparable ways and are also covered by this policy. We refer to all of these collectively as “cookies” throughout this document.
2. How We Use Cookies
Expertlancing Research Services LLP uses cookies on www.expertlancing.com for three broad purposes:
- To keep the website functioning properly (strictly necessary cookies – always active).
- To understand how visitors use the site (analytics cookies – only with your consent).
- To measure the effectiveness of our LinkedIn marketing (marketing cookies – only with your consent).
| We do not use cookies for behavioural advertising, retargeting, or to build individual user profiles for sale to third parties. |
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features such as page navigation, security, and form submission. The website cannot operate properly without them.
Legal basis: No consent is required for strictly necessary cookies under GDPR. They are set automatically when you visit the site.
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website – which pages are visited most, how long visitors stay, and where they come from. This helps us improve the site and make it more useful.
We use Google Analytics (GA4) for this purpose. All data collected is anonymised before being sent to Google. We do not use GA4 for advertising.
Legal basis: Consent. These cookies are only placed after you accept analytics cookies through our consent banner.
3.3 Marketing Cookies
We use the LinkedIn Insight Tag to understand, at an aggregated and anonymised level, the professional profile of visitors to our site, and to measure how our LinkedIn content and campaigns perform. This is not used for individual-level targeting or retargeting.
Legal basis: Consent. These cookies are only placed after you accept marketing cookies through our consent banner.
3.4 Functional Cookies
Functional cookies remember choices you make on the site – such as your cookie consent preferences – so you are not asked repeatedly. They may also remember previously submitted form information within a session.
Legal basis: Consent or legitimate interests, depending on the specific cookie.
4. Cookie Inventory
The table below lists all cookies currently set by www.expertlancing.com, including cookies set by third-party tools we use. We keep this inventory updated as tools are added or removed.
For your team before publishing: Please audit your live site using your browser’s developer tools or a tool like cookiebot.com or cookiemetrix.com to confirm the exact cookie names and durations currently being set. Replace any “TBC” entries below with the verified values from your audit. Add any additional rows for scripts not yet reflected here.
| Cookie Name | Provider | Category | Purpose | Duration | Consent? |
|---|---|---|---|---|---|
| cookieyes-consent | CookieYes / consent tool | Strictly Necessary | Stores your cookie consent preferences so the banner doesn’t reappear | 1 year | No |
| PHPSESSID | Expertlancing (server) | Strictly Necessary | Maintains your session while browsing (standard server session cookie) | Session | No |
| _ga | Google Analytics (GA4) | Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years | Yes |
| _ga_LWKLKTEEH4 | Google Analytics (GA4) | Analytics | Stores and counts page views for this GA4 property (LWKLKTEEH4) | 2 years | Yes |
| _gid | Google Analytics (GA4) | Analytics | Distinguishes users; used to throttle request rate | 24 hours | Yes |
| _gat | Google Analytics (GA4) | Analytics | Used to throttle request rate | 1 minute | Yes |
| li_fat_id | Marketing | Conversion tracking via LinkedIn Insight Tag | 30 days | Yes | |
| AnalyticsSyncHistory | Marketing | Stores sync timing with analytics cookie | 30 days | Yes | |
| UserMatchHistory | Marketing | Ad matching with advertising partners | 30 days | Yes | |
| bcookie | Marketing | Browser identifier for LinkedIn features and ads | 1 year | Yes | |
| lidc | Marketing | Used for routing and data centre selection | 24 hours | Yes | |
| TBC | TBC | Functional | Add after site audit | TBC | TBC |
Google Analytics cookies beginning with _ga are set with a 2-year expiry by default. If you have configured a shorter data retention period in your GA4 property settings, update the duration column accordingly. |
5. Consent and Your Choices
5.1 Our Cookie Consent Banner
When you first visit www.expertlancing.com, you will be shown a cookie consent banner. This banner allows you to:
- Accept all cookies (strictly necessary + analytics + marketing + functional).
- Accept only strictly necessary cookies and reject all others.
- Set granular preferences by category.
Non-essential cookies (analytics, marketing, functional) are not placed on your device until you have actively given consent. This is not a dark pattern – the “reject” or “manage preferences” option is as prominent as “accept all.”
For your dev team: the consent banner must technically block GA4 and the LinkedIn Insight Tag from firing until consent is granted. Displaying a notice after the fact is not sufficient under GDPR. Please verify this with your implementation partner. |
5.2 Changing or Withdrawing Your Consent
You can change or withdraw your consent at any time by clicking the “Cookie Preferences” link in the footer of our website. Your updated preferences will take effect immediately.
Withdrawing consent does not affect the lawfulness of any cookie-based processing that took place before you withdrew.
5.3 Browser-Level Controls
You can also control cookies directly through your browser settings. Most browsers allow you to:
- View cookies currently stored on your device.
- Delete individual or all cookies.
- Block cookies from specific sites or all sites.
- Set your browser to notify you before a cookie is placed.
Below are links to cookie management instructions for common browsers:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/kb/enhanced-tracking-protection-firefox-desktop
- Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
- Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge
Please note: blocking or deleting cookies at the browser level may affect the functionality of our website and other websites you visit. Strictly necessary cookies cannot be opted out of without disabling our site entirely.
5.4 Opting Out of Specific Tools
In addition to the above, you can opt out of each third-party tool directly:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
- LinkedIn Insight Tag: Opt out at linkedin.com/psettings/guest-controls/retargeting-opt-out
6. Third-Party Cookies and Their Privacy Policies
Some cookies on our site are set by third parties (Google, LinkedIn). We do not control these cookies and are not responsible for how those third parties collect or use the data. We encourage you to review their privacy policies directly:
- Google: google.com/privacy
- LinkedIn: com/legal/privacy-policy
Both Google and LinkedIn are certified under applicable data transfer frameworks and maintain Standard Contractual Clauses for international data transfers. For more detail on how we handle international transfers, see our Privacy Policy.
7. Cookies and Children
Our website is directed exclusively at business professionals. We do not knowingly use cookies to collect data from individuals under the age of 18. If you believe a minor has interacted with our site, please contact us at info@expertlancing.com.
8. Updates to This Policy
We review and update this Cookie Policy whenever we add or remove cookies or tracking tools from our website, or when legal requirements change. When we make material changes, we will update the “Last Updated” date at the top of this document and, where required, reset the consent banner so you can review and re-confirm your preferences.
We recommend checking this page periodically, particularly if you are a regular visitor.
9. Contact Us
If you have any questions about this Cookie Policy or how we use cookies on our website, please get in touch:
Expertlancing Research Services LLP
5 Kingsway Road, Radio Colony, New Delhi – 110009
Email: info@expertlancing.com
Website: www.expertlancing.com