Unlocking Opportunities in Software Defined Vehicles for a Leading Japanese Automotive OEM

Client: Giant Automotive OEM in Japan


Our client, a renowned automotive original equipment manufacturer (OEM) based in Japan, sought to gain a comprehensive understanding of the whitespaces within the rapidly evolving domain of Software Defined Vehicles. With the automotive industry undergoing a significant technological shift, they recognized the need to stay ahead of the competition by exploring untapped opportunities and formulating effective strategies in this emerging field.


At Expertlancing, we deployed our expertise in technology landscape search to provide our client with actionable insights that would shape their future in the Software Defined Vehicles domain. Our comprehensive approach encompassed a deep dive into patent databases, thorough market research, and extensive analysis of research papers, enabling us to deliver a holistic view of the landscape.


1. Patent Search: We conducted a meticulous patent search to identify the latest advancements and innovations in Software Defined Vehicles. By analyzing the patent landscape, we gained valuable insights into emerging trends, key players, and technological breakthroughs within the industry.

2. Market Research: Our team performed an in-depth market search to understand the current state and future projections of the Software Defined Vehicles market. By examining collaborations, investments, R&D expenditure, product launches, and market dynamics, we provided our client with a comprehensive overview of the competitive landscape and market opportunities.

3. Research Paper Analysis: We analyzed a wide range of research papers to extract valuable insights and knowledge related to Software Defined Vehicles. By synthesizing the latest research findings, we identified potential areas of innovation and novel approaches to solving critical technological challenges.

4. Competitive Benchmarking: To assess our client's position in the industry, we conducted a thorough competitive benchmarking study. This analysis involved evaluating our client's offerings, capabilities, and strategies in comparison to their competitors, allowing us to identify strengths, weaknesses, and potential areas of differentiation.

So, our researcher decided to not just read the highlighted keywords but also have a look at the figures/images as well. This strategy revealed an interesting reference in which the term “next knight’s order” was mentioned. It is noteworthy to observe that the term “non-adjacent” was not directly written anywhere in the reference but it was explained in reference in relation to a move of a chess knight piece.


Our technology landscape search provided the client with invaluable insights and actionable recommendations for their Software Defined Vehicles initiatives. By leveraging our findings, the client was able to:

1. Identify Whitespaces: We helped the client uncover untapped opportunities and whitespaces within the Software Defined Vehicles domain. This enabled them to focus their research and development efforts on areas with high potential for innovation and market differentiation.

2. Understand Innovation Trends: Through our analysis of patent data and research papers, we provided the client with a deep understanding of emerging trends and innovations in the industry. This knowledge empowered them to align their strategies with the evolving landscape and anticipate future developments.

3. Competitive Analysis: Our benchmarking study allowed the client to assess their position vis-à-vis competitors in the Software Defined Vehicles space. Armed with this knowledge, they were able to identify their unique selling points and develop strategies to gain a competitive edge.

4. Strategic Decision Making: Equipped with comprehensive insights, the client was able to make informed decisions regarding their investments, partnerships, and technology roadmap in the Software Defined Vehicles domain. This ensured that their resources were allocated efficiently and effectively.


Through our technology landscape search, we successfully guided our client, a leading Japanese Automotive OEM, towards untapped opportunities and a competitive advantage in the Software Defined Vehicles domain. By leveraging our expertise in patent search, market research, and research paper analysis, we provided actionable insights that paved the way for their future success.

Partner with Expertlancing today to unlock the full potential of technology landscape search and gain a competitive edge in your industry.

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